For us at VARO, human contact is not just a value: it is part of our philosophy, it is what defines and guides us every day.
We live in a time when technology is advancing rapidly and personal interactions are likely to become rare. For many, meeting in person is something that can be replaced by a video call or text. For us, however, that is never the case. We firmly believe that nothing can replace direct exchange, real dialogue, a look in the eye and, why not, even a handshake.

This is why we enjoy visiting our customers, listening to their needs, discussing projects and solutions, and sharing ideas live. That’s why we enthusiastically welcome those who come to visit us at our headquarters, for testing, meetings, or simply to talk about innovation and the future together. That’s why we organize periodic meetings with our agents all over the world, because even at a distance the relationship must be cultivated, and nothing replaces the power of direct confrontation.

Trade fairs, then, represent something unique for us: we do not consider them just business events, but real moments of meeting, exchange and discovery. They allow us to meet established clients, to meet new people, to listen to different stories, to confront different cultures and to create collaborations that arise from sincere conversation. Every trade show we attend reminds us that work is about relationships, dialogue, trust and mutual respect.

This focus on human contact is not just a strategy: it is an integral part of who we are. It is what makes us Varo Srl, it is what guides us in our daily choices and allows us to build solid and lasting relationships based on trust and professionalism.

And just to experience these moments together with you, we look forward to our next stop: the Wire Middle East Africa in Cairo! Sept. 6-8 you will find us at booth A76-2, ready to talk to you, share ideas, compare notes and, of course, shake hands.